My husband and I used to buy all our used cars from Jack because he had cultivated a relationship with my husband’s family over time. We wouldn’t think of going anywhere else to buy a car. Why? We had a relationship with Jack and we knew he could be trusted.
That’s the kind of relationship you want with your clients. One of the best ways to build relationships like that these days is with email marketing.
In the era of social media dominance, the email newsletter offers the best return on investment (ROI) out there and remains a practical and essential tool for businesses.
Here are 3 ways email marketing outshines social media marketing when it comes to building lasting relationships:
- Building Long-Term Relationships: Beyond the Click
Email newsletters help you foster lasting connections. Newsletters offer a chance to deliver valuable content, creating a loyal readership that sticks around longer than fleeting social media engagements.
- The Welcoming Inbox: Opt-In Intent
Unlike social media’s chance encounters, email newsletter subscribers opt-in intentionally. Being invited into their inbox establishes a direct line of communication with an engaged audience, fostering a sense of exclusivity and loyalty.
- Stability in a Shifting Digital Landscape: No Algorithm Surprises
Social media’s ever-changing algorithms pose challenges for businesses, impacting content visibility. Email newsletters provide a stable and reliable channel. Shadow banning’s real, and can block your content from getting to your audience without your knowledge.
In conclusion, while social media has its merits, email newsletters offer a practical set of advantages. They facilitate enduring relationships, thrive on intentional opt-ins, and provide stability in a digital landscape filled with uncertainties.
As you tackle marketing, don’t overlook the practicality of the email newsletter – a timeless tool for building connections that last!