The holidays can be wonderful, but then comes the crash… all the anticipation, preparation, and just like that, it’s over. You’re left with clean-up, maybe dealing with unmet expectations of what you hoped it would be, and oh yeah… it’s time to get back to business.
This year, the holidays were low-key for my family. There were lots of emotional ups and downs throughout the year, and we just wanted to keep it simple. On top of that, I got sick, and it left me feeling undone in every area, especially in business.
After some time beating myself up, I finally paused to reflect and regroup. I asked myself, “What is most important?” The answer: consistency. Showing up, even imperfectly, is what’s necessary to stay visible and successful in our business.
A few things helped me get through, even if it wasn’t perfect. I still showed up.
One of the biggest helpers? PALLYY, my social media scheduler. I’ve been using it for over a year now, and honestly, I couldn’t manage without it.
Here’s why I love it:
- It lets me post across all my social media platforms from one place.
- I can customize introductions for each platform, keeping those specific algorithms in mind.
- I can reply to comments directly from PALLYY, no need to hop around between platforms.
- It stores all my graphics making it easy to reuse them.
But my favorite feature? The cloning tool. It lets me instantly reuse past posts. Just click on the past post you want to use, change the date and reschedule. No recreating the wheel, just a few clicks and it’s done. It helped me stay consistent without stress, and honestly, I doubt anyone even noticed it was reused.
So if you’re feeling overwhelmed and trying to keep up with all the things, look for places where you can reuse content instead of starting from scratch. It’s not laziness, it’s a smart way to protect your creative energy so you can be innovative where it matters most.
Do you use a social media calendar? What’s your favorite thing about it?