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The Blacklist had me hooked from the very first episode. Not only is James Spader one of my favorite actors, but the way they unraveled Reddington’s character kept me binge-watching. He thrived in chaos…forever calm, unflustered, and somehow a step ahead no matter how messy things got.
I think about that whenever my business gets a bit chaotic and creating consistent content becomes challenging.
At first, I thought I just needed more content ideas. The real problem wasn’t inspiration, but having a system to capture and organize all those ideas before they slipped away.
What if you had a content bank to pull from anytime you needed to write a newsletter or social media post?
When I first started my business, inspiration came easily. Everything felt exciting and new. But as my schedule filled up, coming up with fresh content became harder. I was still committed to sending my newsletter every two weeks, but I needed a better way to keep the ideas flowing.
Before I built my content bank, ideas were everywhere…random Google Keep notes, half-finished WordDocs, scribbles in my planner, voice memos I never listened to again. It felt like I was always playing catch-up, even though I had plenty to say.
That’s when it hit me: It wasn’t a content problem, but a system problem.
It reminded me of Raymond Reddington in The Blacklist. He never runs out of intel, but it’s his web of systems that keeps everything running smoothly. Once I started thinking about my ideas the same way, everything changed.
Instead of letting content float around in a dozen places, I created one central hub: a Trello content bank. Now, whenever a new idea pops up, I drop it into Trello. When it’s time to write, I pull up my board, pick a card, and start drafting. No more staring at a blank screen or hunting for that brilliant thought I had last week.
ChatGPT (aka, Stella) helped me organize my past newsletters into five key themes and set up a structured outline. We popped everything into a CSV file and imported it into Trello, to make a customized Trello board to keep my content ideas organized. It’s like having my own little “intel network” for content… organized, accessible, and ready whenever I need it.
And because Trello syncs across all my devices, I can capture ideas from my phone, laptop, or tablet so I never lose a great thought again.
Ready to create your own content bank?
I’ve put together a checklist and a Trello template to help you get started. This will help you customize your own content buckets, and before you know it, you’ll have a calm, creative space to pull ideas from anytime you’re ready to write.
You can access the checklist from my free resources library when you sign up for my bi-weekly newsletter here. If you’d like the free Trello Content Bank template, just reach out here and I’ll send it to you.
Do you have a plan that keeps you consistent with your newsletter content? Share it with me in the comments: I’m always open to new ideas.