When I started my business, the first thing my mentor emphasized was the importance of growing an email list and publishing a newsletter. She recommended MailChimp because it offers a free version to start, and is a well-known platform. It was easy to get started and keep consistent with Mailchimp, but as I’m coming up on my second anniversary of publishing the Chrysalis Times, I decided a change might be in order.
As I build my list and become busier with clients and running my business, the features offered in the paid upgrade plan have begun to appeal to me. There are many other newsletter platforms out there with pros and cons, and through helping some of my clients with their newsletters, I started to discover which ones might work best for me.
I’ve helped my clients with Constant Contact, Zoho Campaigns, BeeHiiv, and MailerLite, and enjoyed features of each one, but MailerLite stood out from the pack due to the high functionality of their free version.
Here are 5 reasons to consider switching to MailerLite
If you’re feeling constrained by your current email marketing software, or you’d like to start with one that you can grow with, but you’re not sure which one you should use, here are some benefits you may not know about MailerLite.
1. MailerLite offers up to 1,000 subscribers and up to 12,000 emails per month with the free forever plan .
When your business is new or you are thinking of scaling, keeping costs down is one of the most important challenges you will face. MailerLite gives you lots of room to grow before it’s necessary to upgrade to the paid plan.
2. Automation feature on the free plan
One drawback of most email platforms is that they don’t offer the option of automating your newsletter, unless you opt for the paid upgrade. MailerLite offers automation with their free plan and helps you streamline your email newsletter procedure as you scale your business. This is one of the most attractive perks for a newsletter platform.
3. Intuitive and easy to use
MailerLite has a drag-and-drop editor, making it easy to create or recreate your newsletter template in the system. It took me just over an hour to recreate my newsletter template, which was a big plus.
4. Better deliverability than other platforms
MailerLite is ranked among the highest for deliverability. This means you’re more likely to stay out of the spam folder and increase the chances of your community seeing your emails.
5. Paid plans start at just $9 with some useful features included
MailerLite’s paid plan starts at $9 a month, which won’t break the bank as you choose to scale your business. Features like unlimited templates, auto resend and more, make it cost effective as you grow.
With all the recent changes in email deliverability, it’s important to find an email platform that allows you the freedom to email your community when and how it makes sense for you and your business. MailerLite can be a valuable tool that saves you time and money.
If you’re still not sure which platform might be a good fit for you, feel free to hit reply and ask any questions you may have. I’d be honored to help you create an amazing newsletter!