One of the most powerful marketing tools for small businesses (the email newsletter) gets overlooked because people think no one pays attention to emails anymore. After talking to people, I’ve realized many are just overwhelmed by their own inboxes and they think everyone feels the same way. When my husband and I decided to live… Continue reading Are You Overwhelmed by Your Inbox?

YouTube is my reliable go-to when work gets tricky. Colleagues, forums, and customer service have their limits, but YouTube? It’s my ace in the hole. Sure, we’ve all spent time in the realm of cute animal videos, the latest controversies, and news you can’t find on mainstream TV, but have you thought about it as a… Continue reading Things I Can’t Live Without: YouTube

When we get busy, it can be tempting to stop doing the things we did to get our clients in the first place. You might be feeling overwhelmed and think you don’t have time for all those things, but the truth is, life happens, and sometimes clients drop off for various reasons. If you haven’t… Continue reading Business Is Booming, Is It Time To Take A Break?

Microsoft Word is like my right-hand tool in my business. I use it for all sorts of things, from drafting newsletters and blog posts to creating email templates, making life simpler for me and my clients. What’s cool about Word is its versatility. It’s not just for documents; it’s a productivity powerhouse. Here are some… Continue reading Things I Can’t Live Without: Microsoft Word

A few years ago, my husband and I were given an offer for free Universal Studios tickets. All we had to do was go listen to the condo sales pitch. You know where they swear it will only take you 90 minutes and you end up spending your whole afternoon. They give you the soft sell… Continue reading How Can You Build Trust With Your Clients And Give Your Business a Rock Solid Reputation? 

I’ve recently become aware of what a wonderful tool ChatGPT can be. There’s tons of controversy surrounding AI and the dangers of using it. I’ve talked to a lot of people who are afraid it will make them irrelevant and threaten their livelihoods. I’ll admit, it intimidated me, but as I began experimenting with it,… Continue reading Things I Can’t Live Without: ChatGPT

Have you ever gone grocery shopping with your trusty to-do list, only to reach your car and realize you forgot something important? I’ll admit it; this has happened to me more times than I care to say. Usually, this happens because I’m not focused on the task at hand. I’ve spent hours creating lists, thinking I was… Continue reading Is It Time to Ditch the To-Do List?

Have you ever noticed how easy it is to keep promises to others, but more difficult to keep them to yourself? One way I’ve been able to keep moving forward in my business on days when I feel like letting things slide is by having an accountability group.  We email each other each week with our… Continue reading Things I Can’t Live Without: My Accountability Group

When you’re first starting you can use a simple Excel spreadsheet to keep track of your contacts or customers.  This is an economical option and, in the beginning, before you have a large client base you can easily manage them in a spreadsheet. I started with a simple sheet that included their name, email address,… Continue reading Is Your Business In Need Of A CRM?

Music is something that can lift my spirits easily when I’m having a difficult time. It motivates me when I need to get things done, and even helps me relax when I need to take a break. A couple of years ago I was helping to care for a woman with dementia. One of her… Continue reading Things I Can’t Live Without: Music