Did you ever begin baking and realize you forgot an ingredient? Guilty! I used to cross my fingers that my husband would rescue me by dashing to the store. But then, I learned a trick – check the recipe to be sure all the ingredients are on hand before diving in. It’s a bit like using Standard Operating… Continue reading SOPs: The Perfect Recipe For Your Business

The beach has been my happy place since I was a child.   The sound of the waves, the sand between my toes, and the sun on my face sweeps my cares away. I’m so thankful to live mere moments from the beach in an area that is warm year-round. I think it’s time for a… Continue reading Things I Can’t Live Without: The Beach

My husband and I used to buy all our used cars from Jack because he had cultivated a relationship with my husband’s family over time. We wouldn’t think of going anywhere else to buy a car. Why? We had a relationship with Jack and we knew he could be trusted.  That’s the kind of relationship you want with… Continue reading Email Newsletters: The Best (ROI) For Your Marketing Plan

If you know me, then you know my preoccupation with butterflies. Ever since I can remember, butterflies have fascinated me. The thought that a slinky thing that crawls everywhere can gorge itself, fall asleep in a protective chrysalis, turn to goo, be reborn into a beautiful creature, and fly away as something completely different, has always inspired… Continue reading Things I Can’t Live Without: Butterflies

One of the most powerful marketing tools for small businesses (the email newsletter) gets overlooked because people think no one pays attention to emails anymore. After talking to people, I’ve realized many are just overwhelmed by their own inboxes and they think everyone feels the same way. When my husband and I decided to live… Continue reading Are You Overwhelmed by Your Inbox?

YouTube is my reliable go-to when work gets tricky. Colleagues, forums, and customer service have their limits, but YouTube? It’s my ace in the hole. Sure, we’ve all spent time in the realm of cute animal videos, the latest controversies, and news you can’t find on mainstream TV, but have you thought about it as a… Continue reading Things I Can’t Live Without: YouTube

When we get busy, it can be tempting to stop doing the things we did to get our clients in the first place. You might be feeling overwhelmed and think you don’t have time for all those things, but the truth is, life happens, and sometimes clients drop off for various reasons. If you haven’t… Continue reading Business Is Booming, Is It Time To Take A Break?

Microsoft Word is like my right-hand tool in my business. I use it for all sorts of things, from drafting newsletters and blog posts to creating email templates, making life simpler for me and my clients. What’s cool about Word is its versatility. It’s not just for documents; it’s a productivity powerhouse. Here are some… Continue reading Things I Can’t Live Without: Microsoft Word

A few years ago, my husband and I were given an offer for free Universal Studios tickets. All we had to do was go listen to the condo sales pitch. You know where they swear it will only take you 90 minutes and you end up spending your whole afternoon. They give you the soft sell… Continue reading How Can You Build Trust With Your Clients And Give Your Business a Rock Solid Reputation? 

I’ve recently become aware of what a wonderful tool ChatGPT can be. There’s tons of controversy surrounding AI and the dangers of using it. I’ve talked to a lot of people who are afraid it will make them irrelevant and threaten their livelihoods. I’ll admit, it intimidated me, but as I began experimenting with it,… Continue reading Things I Can’t Live Without: ChatGPT