Making the Most of Email in Your Small Business

We all check our emails daily. Despite social media’s buzz, email quietly does the heavy lifting, keeping our work flowing smoothly. For small business owners, tapping into the full potential of email is a must. The trick? Ensuring your emails make a great first impression. Here are two common areas where even seasoned pros can stumble: The… Continue reading Making the Most of Email in Your Small Business

10 Reasons to Embrace a Social Media Calendar as a Piece of Your Marketing Plan

We’re all aware a strong social media presence is an important piece of staying connected with your audience and achieving your business goals. When I started my business, most of my focus was on my newsletter, which is like the foundation of a house. My energy was put into building my email list and creating valuable content… Continue reading 10 Reasons to Embrace a Social Media Calendar as a Piece of Your Marketing Plan

The Art of Being Easy to Work With as a Small Business Owner

A cult classic from the 90s was Don’t Tell Mom The Babysitter’s Dead. The main character, Sue Ellen, a teenager played by Christina Applegate landed a job as a high-ranking employee at an apparel company. (ok, totally unrealistic) Nevertheless, there are lessons about how to succeed throughout the movie.  Sue Ellen finds herself in over her head… Continue reading The Art of Being Easy to Work With as a Small Business Owner