We’re all aware a strong social media presence is an important piece of staying connected with your audience and achieving your business goals. When I started my business, most of my focus was on my newsletter, which is like the foundation of a house. My energy was put into building my email list and creating valuable content… Continue reading 10 Reasons to Embrace a Social Media Calendar as a Piece of Your Marketing Plan

My best friend, Holly, has been in my life since 2010. We became fast friends after meeting and she became my safe space to share anything that was going on with me. She consistently listens without judgment and encourages me whenever I’m stepping out into something new. The best part about being her friend is getting to… Continue reading Things I Can’t Live Without: My Best Friend

A cult classic from the 90s was Don’t Tell Mom The Babysitter’s Dead. The main character, Sue Ellen, a teenager played by Christina Applegate landed a job as a high-ranking employee at an apparel company. (ok, totally unrealistic) Nevertheless, there are lessons about how to succeed throughout the movie.  Sue Ellen finds herself in over her head… Continue reading The Art of Being Easy to Work With as a Small Business Owner

My purse is one thing I rarely leave home without. I used to buy my purses at a discount or thrift store and didn’t pay much attention to them.  Last year a dear friend gave me this purse as a gift. The butterfly on it reminds me to keep pressing on in my business even on… Continue reading Things I Can’t Live Without: My Purse

A few months back, I found myself in a situation we can all relate to—spraining my ankle at the least convenient time possible (because, let’s be honest, when is there ever a convenient time for that?).  In my rush to keep things moving in my business, I neglected the rest my ankle needed to heal.… Continue reading Revitalize Your Business Operations: Identify and Fix What’s Broken In Your Business

My Samsung Tablet is one of the first things I pack when I’m hitting the road. It has the Kindle App with my favorite books at my fingertips without the extra baggage. My magnetic keyboard rounds out the features to make my tablet the perfect accessory to keep me connected and working on the go! What… Continue reading Things I Can’t Live Without: My Samgsung Tablet

Did you ever begin baking and realize you forgot an ingredient? Guilty! I used to cross my fingers that my husband would rescue me by dashing to the store. But then, I learned a trick – check the recipe to be sure all the ingredients are on hand before diving in. It’s a bit like using Standard Operating… Continue reading SOPs: The Perfect Recipe For Your Business

The beach has been my happy place since I was a child.   The sound of the waves, the sand between my toes, and the sun on my face sweeps my cares away. I’m so thankful to live mere moments from the beach in an area that is warm year-round. I think it’s time for a… Continue reading Things I Can’t Live Without: The Beach

My husband and I used to buy all our used cars from Jack because he had cultivated a relationship with my husband’s family over time. We wouldn’t think of going anywhere else to buy a car. Why? We had a relationship with Jack and we knew he could be trusted.  That’s the kind of relationship you want with… Continue reading Email Newsletters: The Best (ROI) For Your Marketing Plan

If you know me, then you know my preoccupation with butterflies. Ever since I can remember, butterflies have fascinated me. The thought that a slinky thing that crawls everywhere can gorge itself, fall asleep in a protective chrysalis, turn to goo, be reborn into a beautiful creature, and fly away as something completely different, has always inspired… Continue reading Things I Can’t Live Without: Butterflies